Which unions are the most influential on Twitter in 2017?

by / Thursday, 30 November 2017 / Published in Blog
Trade union

Towards the end of every year I take a look at which of the TUC-affiliated unions are the most influential on Twitter. I’ve been doing this for six years, with all previous results available on my blog (2012, 2013, 2014, 2015 and 2016).

To measure the influence, I use a tool called Klout, and independent analytics service that monitors the reputation of social media accounts. It looks at things like the number of followers as well as interactions such as likes, retweets, etc. It also takes into account the influence of those interacting with the Twitter account.

The latest results can be seen in the table below:

 

Union Username Klout Notes
1 (1) Unite @unitetheunion 84
2 (9) CWU @CWUnews 72
3 (3) PFA @pfa 68
4 (4) UNISON @unisontweets 67
4 (2) Equity @EquityUK 67
6 (4) RMT @RMTunion 66
7 (14) Chartered Society of Physiotherapy @thecsp 65
7 (14) GMB @GMB_union 65
9 (-) NEU @NEUnion 64
9 (17) FBU @fbunational 64
9 (9) PCS  @pcs_union 64
9 (17) RCM @MidwivesRCM 64
9 (7) UCU @ucu 64
14 (9) NUJ @NUJofficial 62
14 (14) Musicians’ Union @WeAreTheMU 62
14 (25) BDA @BrDieteticAssoc 62
14 (23) BECTU @bectu 62 Still active after merger.
14 (17) BALPA @BALPApilots 62
14 (23) AFA CWA @afa_cwa 62 International
14 (17) Society of Radiographers @SCoRMembers 62
14 (6) USDAW  @UsdawUnion 62
14 (23) NAHT @NAHTnews 62
 23 (17) ASLEF  @ASLEFunion 61
 24 (25) NASUWT @NASUWT 59
 24 (31) TSSA @TSSAunion 59
 26 (9) NUT @NUTonline 58 Still active after merger
 26 (17) Community @CommunityUnion 58
 28 (7) ATL  @ATLUnion 57
 28 (30) Prospect @ProspectUnion 57
 30 (28) EIS @EISUnion 56
 30 (23) Nautilus Intl @nautilusint 56  International
 32 (27) The Writers’ Guild of Great Britain @TheWritersGuild 54
 32 (28) BFAWU @IanBFAWU 54 Closest to an official Twitter account.
 34 (32) Society of Chiropodists and Podiatrists @SCP_PodiatryUK 52
 35 (33) FDA @FDA_union 48
 36 (40) HCSA @hcsanews 47
 37 (35) NAPO @Napo_News 46
 37 (36) UCAC @AthrawonCymru 46
 37 (39) BIOS @followBIOS 46
 40 (36) Accord @GedNichols 44  Closest to an official Twitter account
 40 (38) AEP @katefallonaep 44 Closest to an official Twitter account
 40 (-) POA @POAUnion 44 New for 2017.
 43 (43) Aegis @aegisunionlear 28
 44 (41) NACO @NACOtradeunion 25
 45 (44) NGSU @TimPoil 24
 46 (42) Unity @UnityUnio 13
NASS @NASSnewsinfo Appears to have been deactivated in 2017.
Advance No Twitter
BSU No Twitter
NACODS No Twitter
NUM  No Twitter
URTU @URTUonline  No rating as not been used since 2011.

Source: Klout.com, November 2017.

 

Unite remain top – they have been for every year I’ve ever done this analysis.  As usual, Unite’s metrics are way ahead of the other unions. The CWU continue their impressive rise, now reaching 2nd place. Two years ago they were languishing at 24th, so that’s an impressive turnaround. The PFA remain in third position for the third year running.

UNISON, Equity, RMT, Chartered Society of Physiotherapy and the GMB make up the rest of the top eight, while the new teaching super union, the NEU, debuts at joint 9th.

 

Biggest risers

Union Positions moved up
BDA 11
AFA-CWA, BECTU, NAHT 9
FBU, RCM 8
CWU, CSP, GMB, TSSA 7

 

The biggest riser is the BDA, who have moved up 11 places to 14th. AFA-CWA, BECTU and the NAHT all put in good improvements, moving up 9 places each, while the FBU and RMC move up eight places each.

 

Biggest falls

Union Positions moved down
ATL 21
NUT 17
Community 9
USDAW 8
Nautilus Intl 7

 

The biggest falls belong to the two educational unions who have merged to form the new NEU. They are still tweeting from both these accounts for now, which is why I’ve included them, but they both fall significantly. The ATL move down 21 places and the NUT drops by 17 places. However, the new union puts in an impressive debut, breaking into the top ten at joint 9th.

Other noticeable falls belong to Community, USDAW and Nautilus, falling 9, 8 and 7 places respectively.

As well as the newly merged NEU union, there is also a debut from the POA, who have now started tweeting, and enter in the 40th position. Unusually, we also see one union stop Tweeting, with NASS appearing to have deactivated their Twitter account.

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