Which unions are the most influential on Twitter in 2016?

by / Wednesday, 30 November 2016 / Published in Blog
Trade union

Every November I look at how influential the TUC-affiliated unions are on Twitter (see results for 2012, 20132014 and 2015). I’ve been asked to look at Facebook as well, and may well do this soon. I’ve been testing out some tools for this already.

For my annual Twitter analysis, I’ve used a tool called Klout. Klout considers factors such as the number of followers, tweets, retweets and interactions when calculating the score.

The latest results are displayed in the table below:

 

Union Username Klout (out of 100) Notes
1 (1) Unite @unitetheunion 84
2 (2) Equity @EquityUK 70
3 (3) PFA @pfa 69
4 (21) RMT @RMTunion 66
4 (4) UNISON @unisontweets 66
6 (16) USDAW @UsdawUnion 65
7(6) ATL @ATLUnion 64
7(9) UCU @ucu 64
9 (24) CWU @CWUnews 63
9(12) NUJ @NUJofficial 63
9 (9) NUT @NUTonline 63
9 (5) PCS @pcs_union 63
14 (9) Chartered Society of Physiotherapy @thecsp 62
14 (24) GMB @GMB_union 62
14 (14) Musicians’ Union @WeAreTheMU 62
17 (30) ASLEF @ASLEFunion 61
17 (12) BALPA @BALPApilots 61
17 (14) Community @CommunityUnion 61
17 (5) FBU @fbunational 61
17 (5) RCM @MidwivesRCM 61
17 (16) Society of Radiographers @SCoRMembers 61
23 (21) AFA CWA @afa_cwa 60 International
23(16) BECTU @bectu 60
23 (16) NAHT @NAHTnews 60
23 (32) Nautilus Intl @nautilusint 60
25 (16) BDA @BrDieteticAssoc 59
25 (23) NASUWT @NASUWT 59
27 (24) The Writers’ Guild of Great Britain @TheWritersGuild 57
28 (29) BFAWU @IanBFAWU 55
28 (27) EIS @EISUnion 55
30 (27) Prospect @ProspectUnion 54
31 (32) TSSA @TSSAunion 53
32 (30) Society of Chiropodists and Podiatrists @SCP_PodiatryUK 52
33 (34) FDA @FDA_union 48
33 (35) UCATT @UCATTunion 48
35 (36) NAPO @Napo_News 46
36 (38) Accord @GedNichols 44  Closest to an official account
36 (36) UCAC @AthrawonCymru 44
38 (40) AEP @katefallonaep 43  Closest to an official account
39 (39) BIOS @followBIOS 42
40 (40) HCSA @hcsanews 41
41 (42) NACO @NACOtradeunion 32
42 (45) Unity @UnityUnion 24
43 (43) Aegis @aegisunionlearn 22  Closest to an official account
44 (45) NGSU @TimPoil 21  Closest to an official account
45 (43) NASS @NASSnewsinfo 20
Advance No Twitter account
BSU No Twitter account
NUM No Twitter account
NACODS No Twitter account
POA No Twitter account
OURS No Twitter account
URTU @URTUonline N/A Not used recently enough to score
YISA No Twitter account

 

The top three are unchanged from 2015. Yet again Unite are top. They have been top for the past five years I’ve been doing this analysis.

They have a sizeable lead as well, with an impressive Klout of 84 – far more than the nearest union. This is a very high score that a large company or famous celebrity would be happy with.

Equity again do well, keeping 2nd place for the second year running. Likewise, the PFA continue to impress, holding onto third place

UNISON slipped to 4th last year, and are now joint fourth with the RMT, who have jumped up from 21st. USDAW have also made a giant leap into the top ten, going from 16th to 6th. The ATL and UCU are tied in 7th place.

There are no new entries this year. We have seen some of the smaller unions take to Twitter over the last few years, but this seems to have bottomed out.

Biggest risers

Union Positions moved up
RMT 17
CWU 15
ASLEF 13
GMB, USDAW 10

The RMT have jumped an very impressive 17 places to 4th. Their high profile industrial action with Southern Rail has seen a lot of coverage on Twitter, which is likely to have been a big factor behind the increase.

It seems like some of the larger unions have been improving their usage of Twitter over the last 12 months. The CWU have started to live up to their name, jumping into the top ten in 9th position from 24th last year. ASLEF have also improved significantly, moving 13 places to joint 17th. The GMB and USDAW areother big risers, both jumping up 10 places.

Biggest falls

Union Positions moved down
FBU, RCM 12
BDA 9
BECTU, NAHT 7

The FBU and the RCM are the biggest fallers in 2016, dropping down 12 places. They were joint 5th last year, and now they are now sharing 17th. The FBU were getting a lot of coverage for their fight again cuts in 2015, and less coverage this year will explain a large part of this fall.

The BDA slips 9 places this year, while other significant falls occur for BECTU and the NAHT.

Unions have often not utilised technology as well as they could have done, but Twitter is something that comes more naturally to unions. There are some impressive scores in this table, especially for Unite.

Tagged under: ,

Leave a Reply

TOP