Towards the end of every year I take a look at which of the TUC-affiliated unions are the most influential on Twitter. I’ve been doing this for six years, with all previous results available on my blog (2012, 2013, 2014, 2015 and 2016). To measure the influence, I use a tool called Klout, and independent analytics

Every November I look at how influential the TUC-affiliated unions are on Twitter (see results for 2012, 2013, 2014 and 2015). I’ve been asked to look at Facebook as well, and may well do this soon. I’ve been testing out some tools for this already. For my annual Twitter analysis, I’ve used a tool called Klout. Klout considers factors

I’ve recently taken on a new role in addition to running the Infobo digital consultancy.  I’ve been appointed as the first virtual Chief Information Officer at the Trades Union Congress (TUC). It’s ‘virtual’ as it’s a part time role. I’ll be dedicating a handful of days a month to the role, but it comes at

Every November I look at how influential the TUC-affiliated unions are in social media (see results for 2012, 2013 and 2014). Specifically, I look at Twitter, which due to its open nature is the only social media platform that can be fully analysed. It’s arguably the most important social media channel for unions as well.

With the UK general election campaign in full swing, what effect will social media have on the outcome? While traditional media battle grounds are still important, the influence of posters, television and especially newspapers have diminished with the rise of the online world. Social media in particular is seen as critical for this election, but

Since 2012, I’ve carried out annual research to find out which TUC-affiliated unions are the most influential on social media. It’s been a year since the last review, and so I’ve updated the metrics to see what’s changed. This provides unions with an opportunity to monitor their progress over the last 12 months (see the

Have you ever wanted to get a message across loudly on Twitter or Facebook? Thunderclap is an online tool aimed at activists that can help do just that. It pitches itself as a ‘crowdspeaking’ platform, in a similar vein to ‘crowdfunding’ websites like Kickstarter. Successful campaigns result in the same message being broadcast at the

In 2012 I carried out some research to see which TUC affiliated unions are the most influential in social media. I published the results on my website in a league table. It’s been a year since that first survey, so I’ve updated the results to see how things have changed, enabling unions to measure their

I ran a workshop on digital organising at the recent Prospect Connect Sector Conference and I asked the delegates – union reps in the technology sector – to form into groups and score the online tools we were discussing for effectiveness. I’ve taken the results from the workshop and averaged the scores given by the

Facebook has recently been accused of censoring a political blog covering protests about the outsourcing of NHS contracts. Online censorship always sparks angry responses. One of the most cherished and greatest achievements of the Internet is the way it allows freedom of expression that bypasses traditional forms of media, something that can change society and