Our Information Architecture expertise makes software easy to use
At its core, Information Architecture helps people understand their online environment, where they are and where to go to find what they want.
Simon Parry is an experienced and qualified Information Architect
Simon has been providing Information Architecture services since founding Infobo in 2010.
Simon has an MSc in Information Management and has developed his information science skills in a number of roles, from Graduate Trainee Librarian to Head of Information & Website Systems and Chief Information Officer.
Simon has worked on numerous websites, intranets, apps and libraries
Clients include online retailers, service providers, hospitals, fund managers, website developers and trade unions. See examples of our work.
Our Information Architecture expertise combines with our skills in Technical Specification writing and Search Engine Optimisation
As Peter Morville, a ‘founding father’ of the discipline, puts it: “the purpose of your Information Architect is to help users understand where they are, what they’ve found, what’s around, and what to expect”.
It’s about creating the structures, labels, navigation and search systems on websites and on other software. This involves creating site maps, hierarchies, categories (taxonomies), and metadata.
Do you need an Information Architect?
We work on small and large projects and can tailor our approach around your needs. Contact us now to see how we can help.