Trade Union Website League Table 2019

by / Thursday, 11 July 2019 / Published in Blog
Trade union

Every year I carry out an analysis of the websites of all the TUC affiliated unions to compare their perceived ‘authority’. I compile the results into the trade union website league table (see previous results: 2018, 2017, 2016, 2015, 2014, 2013 and 2012).

I use metrics that indicate how influential or authoritative the website is. This is done by analysing how often a website crops up in a link or a mention across the internet.

For example, a site with lots of mentions on social media and links from news outlets is judged to be more ‘authoritative’ than a site with fewer back links.

These stats don’t measure the quality of the site as such, but they measure visibility and how important they are likely to be seen by search engines, and therefore how likely they are to appear high up in search results.

I usually use the leading metrics provided by Moz.com. They have reorganised their approach in the last year and have dropped most of their metrics in favour of their single, revised ‘Domain Authority’ score. Hence, this year I’ve based the league table on this metric alone.

Now that the NEU has officially merged, I’ve dropped the ATL and NUT websites from the analysis. I’ve kept BECTU in though, as I understand that the BECTU ‘brand’ is continuing to be used rather than being merged into Prospect.

NoUnionDomain Authority
1 (3)BDA67
2 (4)Unite65
3 (1)Chartered Society of Physiotherapy63
4 (2)UNISON62
5 (11)RCM61
6 (10)GMB60
6 (7)NUJ60
8 (9)UCU59
9 (17)PFA58
9 (15)RMT58
11 (13)Society of Chiropodists and Podiatrists57
12 (21)NASUWT56
13 (28)BALPA55
13 (6)Equity55
13 (12)PCS55
16 (18)CWU54
16 (7)Musicians’ Union54
18 (16)BECTU (Section of Prospect)53
18 (22)NAHT52
20 (36)The Writers’ Guild of Great Britain52
21 (24)FBU51
22 (25)ASLEF50
22 (19)Prospect50
22 (23)Society of Radiographers50
22 (20)USDAW50
26 (26)TSSA49
27 (41)Community46
27 (33)NAPO46
29 (32)BFAWU45
29 (30)EIS45
29 (35)NEU45
32 (27) Nautilus44
33 (44)NUM42
33 (34)POA42
35 (37)FDA41
36 (38)AEP40
37 (31)British and Irish Orthoptic Society37
37 (39)HCSA37
39 (46)Accord28
40 (40)URTU27
41 (46)NGSU24
42 (50)NARS22
43 (47)Aegis20
43 (42)UCAC20
45 (43)BSU19
46 (48)Advance15

Source: Moz.com July 2019

There have been some changes at the top this year, with the BDA topping the table for the first time since I started this analysis seven years ago.

Unite are up from 4th to 2nd place, while last years no 1, the CSP, move down to 3rd. UNISON drop from 2nd to 4th while the RCM and the GMB move up to 5th and 6th respectively.

The NUJ, UCU, PFA and RMT make up the rest of the top ten. There has been much more movement in the top ten then last year.

Biggest risers

UnionPositions moved up
The Writers’ Guild of Great Britain 16
BALPA 15
Community 14
NUM11
NASUWT 9
NARS 8

The biggest rise if for the Writers Guild of Great Britain, who impressively jump up 16 places to 20th. BALPA also have a big rise, jumping from 28th to 13th. Community, the NUM and NASUWT also see significant moves up the table.

Biggest falls

Union Positions moved down
Musicians’ Union9
Equity7
British and Irish Orthoptic Society6
Nautilus5

There are less dramatic falls, but the entertainment unions perform worse this year, with the Musician’s Union dropping nine places from 7th to 16th. Similarly, Equity drops out of the top ten, from 6th to 13th. It’s the first time either of these unions have dropped outside the top ten. Other noticeable drops are BIOS and Nautilus, who drop 6 and 5 places respectively.

Leave a Reply

TOP