14 May 2021
How to write for the web
Understanding how to write for websites can make a big difference to the readability of a web page. It’s surprising how much an online page of text can be improved by following some simple guidelines. Reading text on a screen is different to reading print. People tend to scan content online, only reading a proportion of the words. A study by usability guru Jakob Nielsen discovered that: “on the average webpage, users have time to read at most 28% of the words during an average visit; 20% is more likely”. Here are some simple guidelines to help you make your writing easier to read on websites