Trade Union

It’s been a year since I created the first trade union website league table, and so I’ve updated it below for 2013. I provide search engine optimisation services regularly to the private sector. However, I also do a lot of consultancy work with unions and I feel search engine optimisation is an overlooked area where unions can

Union apps

Wednesday, 13 March 2013 by

With a large increase in the number of people using mobile computer devices like smartphones and tablets, unions are increasingly looking at the opportunities presented by developing their own apps. This is something I’m seeing firsthand as I’ve been working more and more on apps recently, with the launch of Prospect’s new Apprenticeship App and a new app

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Apprenticeship jobs & guide app

Monday, 11 March 2013 by

I’ve recently been working with Prospect and Unionlearn to develop an app aimed at people doing or considering doing an apprenticeship. It’s just been officially launched to coincide with National Apprenticeship Week 2013 (March 11th to 15th). It’s available on Android smartphones and tablets, and the iPhone/iPad. The objective was to create an app that


Following on from the league table of trade union websites I produced earlier this year, I thought I’d look at who the most influential trade unions are in social media. It’s difficult to measure reputation on the Internet. However, with the increasing importance of social media – including retweets, likes, +1s, replies, and follower counts

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Union hashtag

People who use Twitter will be very familiar with hashtags. A Twitter hashtag ties the conversations of different users into one stream, which you can then find by searching for the hashtag in Twitter. For example, searching for the hashtag #union in Twitter brings up the latest Tweets related to trade unions. Television, radio, magazines

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I’ve managed and developed a number of union websites over the years. However, a project I’ve recently completed presented a completely different type of challenge – building a website for a union branch. Union branches often rely on a small number of volunteers, many of whom carry out union duties in addition to their day

Back in 2000 I was keen to push back boundaries in the way unions used IT. I wanted to create the first online joining system for a trade union. After finishing at university I started working for a union, and I was soon put in charge of  their website. I took the opportunity to create the first union

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There was a lot of interest in my report about trade unions and search engine optimisation. I’ve been asked about the scoring metrics I used to estimate how well a website would rank in search engine results. The metrics I used are the Page Authority, Domain Authority and MozRank provided by the leading Search Engine

I’ve been doing a lot of work on Search Engine Optimisation (SEO) recently. It’s a skill that is growing in demand as more and more organisations realise how much traffic they can generate through search engines. Having worked at Prospect and still working with union clients regularly, I thought I’d take a look at how

Viral marketing and Unions

Thursday, 04 August 2011 by

Viral marketing is a way of using existing social networks to reach an audience for campaigns and advertising on the internet. The idea is that, if the message is good enough, people will tell their friends about it through email, Facebook posts, Tweets etc. People are more likely to value the opinion of their friends, so