Trade union

It’s time again for the annual trade union website league table. So how have the metrics changed in the last 12 months? (Previous results can be seen at 2016, 2015, 2014, 2013 and 2012). The league table doesn’t judge the quality of the website directly. Instead, it uses leading industry metrics to measure how many times the website is

Careersmart 2.0

Friday, 12 May 2017 by
Careersmart

Back in 2014, Prospect launched the Careersmart.org.uk website, providing information and guidance on careers and work issues from a union perspective. The site has recently undergone a major revision, with the new version launched at the end of April 2017. I’ve been leading on the redevelopment. The main focus of the redevelopment has been tapping

Trade union

Every November I look at how influential the TUC-affiliated unions are on Twitter (see results for 2012, 2013, 2014 and 2015). I’ve been asked to look at Facebook as well, and may well do this soon. I’ve been testing out some tools for this already. For my annual Twitter analysis, I’ve used a tool called Klout. Klout considers factors

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TUC logo

I’ve recently taken on a new role in addition to running the Infobo digital consultancy.  I’ve been appointed as the first virtual Chief Information Officer at the Trades Union Congress (TUC). It’s ‘virtual’ as it’s a part time role. I’ll be dedicating a handful of days a month to the role, but it comes at

TUC Communication Awards 2016

Friday, 15 July 2016 by
TUC Communications Awards 2016

It’s the time of year when the TUC give out their awards for the best use of communications amongst unions. I’m always interested in the digital categories to see how unions are developing their websites and other tools. There is one big change this year. Previously there were two digital categories – best website and

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Trade union

It’s been 12 months since I last updated the Trade Union website league table, and so I’ve complied the latest metrics below (previous results can be seen for 2015, 2014, 2013 and 2012). The league table uses established industry metrics to measure how many links (and the importance of these links) each of the TUC-affiliated unions receives from other websites and social

New Prospect website

Friday, 24 June 2016 by
Prospect

One of the latest projects I’ve been involved with has recently gone live: Prospect, the professional’s union, has just launched their new website. I’ve been helping with the website’s new mobile and tablet friendly design, but also with some major changes to the information architecture. The new design is responsive, a design approach that allows

What is link baiting?

Friday, 10 June 2016 by
SEO

If you want to attract more visitors to your website, then one effective approach is “link baiting”. This is where a website features content that is so compelling that people want to link to it through their own websites or social media accounts. This not only increases your visitor potential, but also boosts your website’s

Trade union

Every November I look at how influential the TUC-affiliated unions are in social media (see results for 2012, 2013 and 2014). Specifically, I look at Twitter, which due to its open nature is the only social media platform that can be fully analysed. It’s arguably the most important social media channel for unions as well.

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How big is your union website?

Thursday, 16 July 2015 by
Trade union

Recently, I’ve been looking at the sizes of union websites as a benchmarking exercise to inform a union website redesign project. I thought I’d share the results of the analysis, as it provides some interesting insights, in particular the huge variation in size. It’s difficult to say how much content a website should have. Having too

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