When websites are redesigned or restructured, one mistake I come across a surprising amount of the time is a failure to use redirects properly. I’ve recently seen this happen on a large, authoritative website for a public sector body. Why are redirects important? Well, when a website changes the address of content or a resource, often as a result of a redesign, then existing links to those resources from other websites, search engines, and social media platforms, will break – unless a redirect is put in place. For example, a webpage address may change from: www.examples.guide/important