Trade union

It’s time again for the annual trade union website league table. So how have the metrics changed in the last 12 months? (Previous results can be seen at 2016, 2015, 2014, 2013 and 2012). The league table doesn’t judge the quality of the website directly. Instead, it uses leading industry metrics to measure how many times the website is

Trade union

It’s been 12 months since I last updated the Trade Union website league table, and so I’ve complied the latest metrics below (previous results can be seen for 2015, 2014, 2013 and 2012). The league table uses established industry metrics to measure how many links (and the importance of these links) each of the TUC-affiliated unions receives from other websites and social

New Prospect website

Friday, 24 June 2016 by
Prospect

One of the latest projects I’ve been involved with has recently gone live: Prospect, the professional’s union, has just launched their new website. I’ve been helping with the website’s new mobile and tablet friendly design, but also with some major changes to the information architecture. The new design is responsive, a design approach that allows

What is link baiting?

Friday, 10 June 2016 by
SEO

If you want to attract more visitors to your website, then one effective approach is “link baiting”. This is where a website features content that is so compelling that people want to link to it through their own websites or social media accounts. This not only increases your visitor potential, but also boosts your website’s

Google personalised search trap

I do quite a lot of work on Search Engine Optimisation (SEO), which is the art of helping websites appear as high as possible in search engine results. Sometimes this is because a company wants to sell more of their products or services, as appearing higher in search results usually leads to more visits and

Should your website be encrypted?

Thursday, 27 August 2015 by
Should I encrypt my website?

When Google announced in August 2014 that it is now favouring sites that are entirely encrypted in search results, websites started switching, using the secure HTTPS protocol as default. Many sites already use encryption for key pages such as login or online purchases, but the new trend is to encrypt everything. Is this something your

How big is your union website?

Thursday, 16 July 2015 by
Trade union

Recently, I’ve been looking at the sizes of union websites as a benchmarking exercise to inform a union website redesign project. I thought I’d share the results of the analysis, as it provides some interesting insights, in particular the huge variation in size. It’s difficult to say how much content a website should have. Having too

Trade union

Every year in June I look at a number of industry metrics for all the TUC-affiliated trade union websites. To help unions see how their site has progressed, I compile them into a league table. The way these metrics are weighted changes frequently, so it’s important to look at them in comparison to other unions,

What is responsive design?

Tuesday, 24 March 2015 by
Responsive design

Every website I’ve built over the last few years have been developed using a technique called ‘Responsive Design’. I’m often asked what this is and why it’s needed, so I’d thought I’d explain this approach to website design. Before the rise of devices like smartphones and tablets, almost every visit to a website was made

Boom

We are currently seeing the biggest increase in new top level domains names since the rise of the web. Domains like .com, .net, .co.uk and .org.uk are by now are very familiar, and a few more obscure ones, such as .biz and .info, have been around for a few years. This year, ICANN and the

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