08 Feb 2022
Trade Unions and Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the art of getting web pages to rank near the top of the results displayed in search engines like Google and Bing. SEO focusses on the natural - or ‘organic’ - search results, not the paid ads that appear in prominent positions on search engines. I’ve been working with the TUC’s Digital Lab on a new report into Search Engine Optimisation (SEO) and trade unions. The report is now available for download at digital.tuc.org.uk . SEO is a big topic, but this report concentrates on why unions need to understand the importance of SEO and the advantages it can bring