Secure and practical passwords

Friday, 27 January 2017 by
Passwords

Passwords are an essential part of life now, from carrying out the weekly shop, to accessing social media, to logging into your union website. The problem with passwords is that many people use the same one multiple times, or use an insecure one which is easy to guess. We don’t have to wait long nowadays

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Trade union

Every November I look at how influential the TUC-affiliated unions are on Twitter (see results for 2012, 2013, 2014 and 2015). I’ve been asked to look at Facebook as well, and may well do this soon. I’ve been testing out some tools for this already. For my annual Twitter analysis, I’ve used a tool called Klout. Klout considers factors

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Diversity Project website now live

Wednesday, 16 November 2016 by
Diversity Project logo

I’ve been working on a website for a new initiative, designed to encourage greater diversity and inclusion in the investment and savings industry. The site has recently gone live, and can be seen at http://diversityproject.com. The project started after a group of leaders in the investment industry got together in early 2016 and decided to

TUC logo

I’ve recently taken on a new role in addition to running the Infobo digital consultancy.  I’ve been appointed as the first virtual Chief Information Officer at the Trades Union Congress (TUC). It’s ‘virtual’ as it’s a part time role. I’ll be dedicating a handful of days a month to the role, but it comes at

Privacy Shield replaces Safe Harbor

Friday, 09 September 2016 by
Privacy Sheild

The 1995 EU Data Protection Directive was an important initiative, designed to protect an individual’s privacy and prescribe how information about individuals is stored and used.  This resulted in similar Data Protection standards across the EU, including the Data Protection Act in the UK in 1998. With the rise of the internet, this legislation was

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TUC Communication Awards 2016

Friday, 15 July 2016 by
TUC Communications Awards 2016

It’s the time of year when the TUC give out their awards for the best use of communications amongst unions. I’m always interested in the digital categories to see how unions are developing their websites and other tools. There is one big change this year. Previously there were two digital categories – best website and

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Trade union

It’s been 12 months since I last updated the Trade Union website league table, and so I’ve complied the latest metrics below (previous results can be seen for 2015, 2014, 2013 and 2012). The league table uses established industry metrics to measure how many links (and the importance of these links) each of the TUC-affiliated unions receives from other websites and social

New Prospect website

Friday, 24 June 2016 by
Prospect

One of the latest projects I’ve been involved with has recently gone live: Prospect, the professional’s union, has just launched their new website. I’ve been helping with the website’s new mobile and tablet friendly design, but also with some major changes to the information architecture. The new design is responsive, a design approach that allows

What is link baiting?

Friday, 10 June 2016 by
SEO

If you want to attract more visitors to your website, then one effective approach is “link baiting”. This is where a website features content that is so compelling that people want to link to it through their own websites or social media accounts. This not only increases your visitor potential, but also boosts your website’s

Google personalised search trap

I do quite a lot of work on Search Engine Optimisation (SEO), which is the art of helping websites appear as high as possible in search engine results. Sometimes this is because a company wants to sell more of their products or services, as appearing higher in search results usually leads to more visits and

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